About
I am an Assistant Professor of Marketing at Purdue University. I received my Ph.D. in Quantitative Marketing from Yale University. Prior to my doctoral studies, I worked at Myntra (online fashion retailer), 21st Century Fox (broadcast media) and Tata Consultancy Services (IT). I studied Electrical Engineering at the Indian Institute of Technology, Banaras Hindu University and received my Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad.
Research Papers
- Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis (with Alex Burnap and Vineet Kumar), Accepted at Journal of Marketing Research [PDF]
- Winner, 2023 ISMS Doctoral Dissertation Proposal Competition
- Finalist, 2023 ASA Statistics in Marketing Doctoral Research Award
Podcast Appearance: How I Wrote This, hosted by Brett Gordon and Karen Winterich (Co-Editors of Journal of Marketing Research)
Citation: Sisodia, A., Burnap, A., & Kumar, V. (2024). EXPRESS: Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis. Journal of Marketing Research, 0(ja). https://doi.org/10.1177/00222437241276736
Works in Progress
Market Structure Mapping with Visual Characteristics (with Vineet Kumar and Alex Burnap)
Did *Illegal* Shopping Stymie India’s Demonetization? Evidence from an Online Retailer (with K. Sudhir and Nitish Jain)