About
I am an Assistant Professor of Marketing at Purdue University. I received my Ph.D. in Quantitative Marketing from Yale University. Prior to my doctoral studies, I worked at Myntra (online fashion retailer), 21st Century Fox (broadcast media) and Tata Consultancy Services (IT). I studied Electrical Engineering at the Indian Institute of Technology, Banaras Hindu University and received my Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad.
Research Papers
- Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis (with Alex Burnap and Vineet Kumar), Journal of Marketing Research (2025) [PDF]
- Finalist, 2023 ASA Statistics in Marketing Doctoral Research Award
- Podcast Appearance: How I Wrote This, hosted by Brett Gordon and Karen Winterich (Co-Editors of Journal of Marketing Research)
Works in Progress
- Economic Value of Visual Product Characteristics (with Vineet Kumar)
- Winner, 2023 ISMS Doctoral Dissertation Proposal Competition
- Market Structure Mapping with Visual Characteristics (with Vineet Kumar)
- Sonic Logos (with Hortense Fong and Jingyi Zhang)
- Did *Illegal* Shopping Stymie India’s Demonetization? Evidence from an Online Retailer (with K. Sudhir and Nitish Jain)
- Consumer Value of Privacy: Evidence from an Online Retailer (with Mimansa Bairathi)
- Personalization under Uncertainty: A Field Experiment (with Raghuram Iyengar and Young-Hoon Park)